In many businesses, the loss of IT systems can cause a logistical nightmare. People are unable to access email, save documents or utilise applications. This sounds troublesome enough, but the loss of IT in a retail environment is more than a mere inconvenience, it can bring the whole operation to a grinding halt.
The migration to an omni-channel business model that features prominent digital elements has further increased retailers’ reliance upon technology. This means that system failure could leave a company incapable of processing orders; therefore, missing out on large amounts of data collection and crucially, losing revenue. If the impact of lost sales during system downtime isn’t bad enough, the episode can leave customers with a negative impression of that organisation and cause near irreparable brand damage.
With the ramifications of technology downtime clear, taking disaster recovery measures to enable a resilient, always on IT infrastructure is becoming an increasing priority for retailers. This desire for security and reliability is seen as one of the main market drivers behind cloud migration.
By hosting infrastructure on highly secure, offsite data centres (the cloud) that are monitored and managed by solution experts, retailers’ data is safe from the on-premises threats of theft, fire and flood. Additionally, the cloud offers data back-up facilities, allowing retailers to utilise systems and process payments in the face of adversity.
Unlike some industries, retailers don’t stop working after 5pm. With the increasing popularity of online shopping, it’s imperative that businesses use IT infrastructure that provides the security to be depended upon to facilitate a 24/7 shopping experience for customers. And in the cloud, the retail industry has found exactly what it needs.