As multi-store chains look to provide a seamless customer experience across numerous channels and locations, retailers are increasingly turning to technology to deliver a connected, consistent service that gives the customer choice in their shopping preferences.
Solutions such as ERP, CRM and cloud hosting have been integrated into the systems of a series of nationwide retailers to collect point of sale data, show inventory availability, and solicit online purchasing patterns from remote locations on mobile devices. This all helps retailers to understand their customers, and utilise these insights to provide the products, promotions and services they want.
Due to the ever-increasing functionality that multi-chain retail-specific solutions provide, organisations rely heavily upon technology for the majority of business tasks, from enhancing supply-chain operations to taking payment for goods. Which raises the alarming question of “what if it all goes wrong?”
The reality is that not everything needs to go wrong to bring your retail business to a grinding halt. With the array of networks and systems encompassing a modern day multi-store IT infrastructure, one single point of failure could deem all solutions obsolete, and bring everything to a standstill. Not only would retailers be unable to respond to social media enquiries or send out marketing collateral, but online and in-store payment functions, their revenue streams, would be closed. As a retailer, what would the impact be of not making any sales in the period taken to locate the single point of failure and fix it? Not just large sums in lost revenue, but the broken confidence in your company from a line of disappointed customers.
It may seem like a simple solution, but identifying the single point of failure within the critical infrastructure elements that underpin your whole multi-site operation could save your organisation from business wide down-time. These points can be monitored accordingly, to ensure retailers operate efficiently with full functionality at all times, and offer the shopping experience customers want, whether it’s online or in-store.